Truthful. Transparent. Trustworthy.
At Truth Media, we operate on a set of core values rooted in truth - guiding every decision and action we take on behalf of our clients.
Real Truth. Real Results.
At Truth Media Serves, our priority is delivering exceptional services to our clients locally or nationally. We have a variety of clients, including leading non-profit organizations and national retail brands.
With a wealth of experience from working with the most successful radio and digital companies in the nation, we have the knowledge and skills to make advertising a success for our clients.
One of our greatest strengths is that we take a personalized approach to deeply understanding our client's goals — identifying their target audience, implementing hard-driving negotiation skills, vast connections, and result-driven content to provide the best value-added, targeted campaigns.
We aim to exceed our clients' expectations by going above and beyond their goals. This has been proven time and time again, and our clients are happy to vouch for it.
Our Core Values
These values are ingrained in our company culture and reflect who we are and what we stand for.
Our Executive Team
Decades of combined expertise across media, digital strategy, and business growth - working together for your success.
Kathy Nicholas
Began her early career in the hotel industry where she enjoyed thirteen successful years. It was while working as a director of sales at a hotel that she met her business partner, Sarah. “I was quickly convinced after meeting Sarah that I needed to leave my hotel career and join her in radio”.
After joining a local radio station as a media representative Kathy quickly moved up the ranks to local sales manager and eventually national sales manager for Salem Communications.
After leaving that post, Kathy spent some time at Chicago’s iconic news radio station WBBM radio as a local sales manager. Kathy then went on to start her own agency and soon after, partnered with Sarah to form a full-service advertising agency. With a passion for analyzing clients’ goals and needs and being able to quickly interpret data, she is able to drive strong campaign results for our clients.
Kathy also leads a weekly women’s study for those in crisis. Her deep insight and depth of knowledge, combined with a heart of compassion for those who are hurting, are at the core of who she is. She enjoys poolside chats with her husband, Steve, and spending time with their five adult children, two daughters-in-law, and nine grandchildren.
SARAH WAGNER
With over 25 years of experience in various media and writing roles, Sarah’s professional focus is the fusion of passion, creativity, and effective communication. In addition to being a partner at Truth Media Services, Sarah is the author of two fantasy fiction novels: “Awakening of the Giants” and “Rise of the Epic Moon,” and is working on her third novel.
Her expertise as an author, combined with her media role, serves to bring clients’ stories to life through various platforms such as radio, television, digital media, event sponsorships, and innovative methods.
Sarah Cavazos Wagner graduated from Northern Illinois University in DeKalb, IL, with a Bachelor of Arts in Communications, where her media role began as she worked as a news reporter. Afterward, she attended Trinity Evangelical Seminary in Deerfield, IL, where she worked toward a Master of Arts in Religion.
Following graduation, she continued in media, serving in various roles, including top sales for Salem Media for fifteen years and hosting a popular weekly radio program called “The Food for Thought Show”.
Sarah has been happily married to her husband, Jeff, for more than three decades, and together, they have four adult sons, whom she homeschooled, and two daughters-in-law.
Sarah also speaks Spanish and comes from a Spanish-speaking family. She leads a very active life and loves to cycle, hike, and travel. Growing in her faith is a top priority, and her love for God is the essence of who she is.
The Hispanic Market Opportunity
The Hispanic market is the largest minority group in the country, making it a crucial target for businesses in all industries - whether in auto, real estate, beauty, legal services, or any other sector.
Hispanic consumers hold significant purchasing power and should not be underestimated. Our team is Latino and bilingual - let us introduce you to the Spanish-speaking world.
How We Deliver
Discovery & Deep Listening
From the initial interaction, we make it our priority to actively listen, understand your goals, identify your obstacles, and fully absorb your specific requirements before recommending anything.
Audience Identification
Once we deeply understand your goals, we identify your precise target audience — drilling into demographics, psychographics, media habits, and purchase behaviors that matter most.
Strategic Negotiation & Media Planning
We implement hard-driving negotiation skills and leverage our vast industry connections to secure the best value-added, targeted placements for your campaigns across all platforms.
Execution & Optimization
We launch result-driven content and campaigns, then continuously monitor, analyze, and optimize every element to drive exponential growth within your organization's goals.
