PODCAST
42% of all Americans age 12+ have listened to a podcast in the past month. As a result, podcasts have become a popular destination for advertisers looking to reach a highly engaged and targeted audience. Podcasts provide a much more intimate way of delivering close-up and personal information. When information is on-demand, listeners can decide when and where to listen to it, allowing for staying power.
At Truth Media, we reach millions on podcasts, and our clients have reaped the rewards. Find out how you can do the same.
PODCASTS ARE HIGHLY TRUSTEd
A recent research study conducted by Acast, the world’s leading independent podcast company, revealed that podcasts are a highly trusted form of media among US consumers. The study showed that 64% of podcast listeners actively seek out and prioritize content from podcasters over other forms of media.
These findings come at a time when trust in US media has hit an all time low, with half of Americans reported to believe that national news organizations deliberately mislead them, according to research from Gallup and the Knight Foundation. In this era of skepticism and misinformation, podcasters are emerging as trustworthy figures in the media industry.
By connecting your brand to a reputable podcast, your business or non-profit gains credibility by associating with the trusted host.
Compound that with the solid foundation of Truth Media Services, and you have a triple layer of truthfulness, transparency, and trustworthiness.
HOW IT WORKS
Book a consultation with us where we can learn more about your goals.
After learning about your business, we will go to work on connecting you with the best podcasters to represent your brand.
We will put together the podcast media plan that works within your budget and success goals
Once the plan is approved, we will make introductions to the podcasters and craft the message to launch the campaign.
SERVICES WE PROVIDE
When two minds come together, the results can be impactful. And when three or more team up, the possibilities are endless. At Truth Media, we value partnerships and strive to be an integral part of your team. We are dedicated to helping you achieve success at all costs.
At Truth Media, we are here to support your marketing goals and we become a part of your team. Our main focus is on effectively managing and improving your marketing strategies to drive revenue and continued growth.
This allows you to dedicate your energy towards what you excel at - running your business or non-profit!
Truth Media places campaigns on over 4,000 media outlets nationwide and we understand the importance of maximizing your investment. Our negotiation skills will save you hundreds of thousands of dollars while also providing additional value to enhance your marketing strategy, that only an insider could offer.
Whether it’s copywriting, video production, or your own novel, we have a passion for telling your story in a fresh and captivating way. Our ultimate aim is to not only tell your story, but to tell it with great skill, while creating a sense of urgency that will resonate with audience to elicit an immediate and profitable response.
Our strategy focuses on closely monitoring and optimizing your campaign. We consider factors such as the call to action (CTA) and how it is presented, current events that may impact your story, and relevancy. We also analyze what your competition--extremely important. These are just a few components that make up our comprehensive strategy.
It all begins with a simple conversation. With over fifty years of combined experience in managing countless marketing campaigns and handling millions of dollars in marketing funds, we offer a comprehensive evaluation of your current plan and glean from our proven successes to enhance your efforts.
At Truth Media, we recognize that each client has their own individual needs and goals. We take pride in being a boutique agency, prioritizing excellence over mass production, like big agency mills. Our team works closely with you to tailor a campaign that is specific to your message and mission, ensuring unique and unparalleled results.
At Truth Media Serves, we firmly believe that our clients' satisfaction is the key to our success. From the initial interaction, we make it our priority to understand our clients' individual needs and obstacles. We actively listen, ask relevant questions, and customize our solutions to meet their specific requirements. By taking a Truth Media approach, we build truth, transparency, and trustworthiness--and that's the TRUTH!
Our philosophy is "mi mission es su mission" - "your goals are our goals." We are about the business of what makes you soar to new heights. By joining forces with Truth Media, you are gaining a devoted team of media marketing specialists who are fully committed to helping your organization thrive.
And by the way, se habla espanol!
WHY SPONSOR PODCASTS?
PODCAST MARKET HAS EXPLODED
A survey conducted by Acast in late 2023 revealed that nearly half of all marketers worldwide anticipate a substantial rise in podcast advertising. Among those who already allocate funds towards podcast advertising, the percentage increases to 62%. Overall, these marketers were ten times more inclined to predict an increase rather than a decrease in their spending on podcast advertising.
GET AHEAD OF THE WAVE AND BE READY FOR THE TSUNAMI!
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TARGETED
By advertising on podcasts, your brand has the opportunity to reach your specific target audience in a unique and effective way. Unlike traditional advertising methods, podcasts are focused on niche subjects or topics, meaning that the listeners are already interested in your product or service. This makes them the ideal audience for your advertisement. -
LONGEVITY
One of the major benefits of podcast advertising is its staying power. Unlike traditional radio ads, which aired once, podcast ads are usually inserted into episodes for the lifetime of the podcast. This means that once your ad is placed in a podcast episode, it can continue to reach listeners for months or even years to come. This longevity is especially beneficial for evergreen products or services that do not have an expiration date.
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